Google AI Overviews
Cited in summary
Key signal: Feed + FAQ depth
Ads: Ads must match what the overview promises.
AEO & GEO
Answer & generative engines are reshaping Australian commerce discovery
AEO — visibility in Google, Bing, and Perplexity answers. GEO — recommendations in ChatGPT, Gemini, and Meta AI. One catalog layer feeds both.
58%
AU shoppers start with AI or zero-click answers
Indicative 2025 research
3×
Higher trust loss when ad ≠ PDP
Paid + AI surfaces combined
12+
Prompts we test in a full audit
ChatGPT, Gemini, Perplexity
4
Platforms in one catalog foundation
Google, Meta, OpenAI, Shopify
The channel shift
SEO, Google Ads & Meta are all moving toward AI
🔍
SEO & AI search
AEO
- →Structured data & FAQs
- →Feed + policy depth
- →Citation-ready PDPs
📊
Google Ads
PMax
- →Merchant Center hygiene
- →Landing = AI summary
- →Quality Score + truth
📱
Meta & LLM ads
GEO
- →Advantage+ creative
- →Catalog-readable hooks
- →OpenAI ad surfaces
⚡
Why this beats classic SEO alone
The summary above the links can send traffic — or send shoppers to a competitor — before anyone clicks your site.
🎯
What changes for Google & Meta Ads
Automated bidding still needs truth on the PDP. AI punishes ad–storefront mismatches faster than humans forgive them.
Commerce use cases
Four surfaces — same foundation: a catalog machines can read without guessing.
ChatGPT Shopping
Recommended SKU
Key signal: Variants + trust
Ads: Paid amplifies listings the model already trusts.
Meta Advantage+
ROAS holds
Key signal: PDP = ad hook
Ads: Creative AI outruns weak storefront proof.
Perplexity / Copilot
Quoted facts
Key signal: Plain HTML specs
Ads: Same SERP — win ad + citation narrative.
What your brand should do next
1
Baseline
Free scanner — feed, trust, platform scores.
2
Fix catalog
Titles, variants, policies machines can quote.
3
Validate live
AI Commerce Audit — real prompts, competitors.
4
Scale paid
Google, Meta, OpenAI when PDPs match AI.
Independent consultancy — not affiliated with Shopify, Google, Meta, or OpenAI. Scores and examples are indicative from public data; they do not guarantee rankings or ad approval.